When preparing to sell, most homeowners focus on cleaning, repairs, staging, or choosing the right weekend to host an open house. But there is one factor that has the biggest impact on how fast your home sells and how much you walk away with — and surprisingly, many sellers overlook it:

👉 Your Pricing Strategy.

No matter how beautifully staged your home is, how stunning your photos look, or how compelling your MLS description reads, an incorrect price can keep your home sitting on the market far longer than necessary.

Here’s why pricing strategy is the number one factor that determines a successful sale in Vancouver.

1. The Right Price = Faster Sale + More Offers

Today’s buyers are informed and data-driven. They watch sold listings, analyze neighbourhood trends, and know exactly what fair market value looks like.

A properly priced home will:

• Attract strong attention in the first week

• Bring in more showings

• Create healthy buyer competition

• Increase the chance of multiple offers

• Reduce stress and shorten the days on market

Overpricing, on the other hand, often leads to long DOM, fewer showings, and eventually — price reductions that bring the home below what it could have sold for if priced correctly from the start.

2. Photos & Staging Only Work if the Price Is Right

Professional photos, staging, and great marketing absolutely improve your listing's appeal. They help:

• Elevate your home’s first impression

• Create emotional connection

• Increase clicks and showings

• Highlight your home’s best features

But even the most beautifully presented home can be ignored if the price is too high.

Pricing is the foundation.
Marketing enhances what a good pricing strategy has already set up.

3. Timing + Pricing = A Winning Combination

Vancouver’s market behaves differently depending on the season:

• Spring & early summer: busiest for buyers

• Late summer & winter: slower activity

If you price correctly during a high-activity season, your chances of selling for top dollar increase significantly.
If timing is good but the pricing is off — the listing still underperforms.

4. Buyers Care About Value — Not Just the Number

When buyers look at a listing, they ask:

• How does this compare to recent sold listings?

• Is it priced fairly for the neighbourhood?

• Does the condition match the asking price?

A well-priced home builds trust and makes buyers feel comfortable moving quickly with an offer.

5. The Wrong Price Leaves a “Bad Impression” on the Market

A listing that sits too long or goes through multiple price reductions often signals to buyers that something may be wrong.

Common concerns buyers have:

• “Is there an issue with the property?”

• “Is the seller unrealistic?”

• “Why hasn’t it sold yet?”

Once this perception is created, it becomes harder to attract strong offers — even if the seller later adjusts to the right price. 

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